ActionSTEPS-October 4, 2016

Whenever you find yourself on the side of the majority, it is time to pause and reflect.” -Mark Twain, Author
 
   ActionCOACH TeamNEO
    Dennis Willis
    Rick Phelps
 Why Are Your Competitors Getting Ahead? 
Every business has its competitors. And while market analysis isn’t necessarily a new practice, today’s key players are constantly hunting for ways to fine-tune their intel. The kicker is, instead of turning to who you’re competing with, you should be focusing on who you’re competing for.
 

As a business, you may be aware of the competitors in your local marketplace, but what about online? During the buyer’s journey (the marketing funnel), potential customers are looking to your website for education on your products or services. In fact, 97% of consumers use online media when researching their local market (1). Because of this growth, businesses no longer control the selling — buyers do.

Your company’s website is a key factor to converting leads. In order to maximize its full potential, you’ll need to assess how your marketing efforts are stacking up against your competitors.

Identifying multi-level competitors

When you’re a small business, it’s easy to consider a multi-million company your competitor. In this step, choose your top three competitors on a local level, a regional level, and a national scale. Acting as a starting point, this helps you narrow your audience, working your way outwards.

Drawing in your target audience

It’s one thing to speak with a megaphone, it’s another for people to listen. Trends are showing that audiences are less likely to respond to salesy ads and traditional banners. Instead, opt for a genuine relationship with your customers. This can be done through high-value content, resources, and social media.

Assessing your website conversions

Your website may be pretty, but is it bringing in numbers? Look at your analytics data, what patterns do you see? If your page speed is too low, you may have a high bounce rate. If you’re providing great blogs, your click through rate may be through the roof. The answers are all there in the stats. Next, you’ll want to take a look at the overall growth and measure it side-by-side with your revenue. Customers are actively looking for value, especially online. How well are you positioning them with the content you’re providing?

Considering industry trends

The world is changing every day, the same pertains to technology. With Google and Facebook accounting for 76% of internet advertising growth this past year, it’s wise to incorporate trending factors into your strategy. Mobile is exploding and visual engagement continues to excel. Opt for stunning visuals with value-rich content to gain the attention of customers.

Identifying areas of improvement

Are you blogging at least once a week? When was the last time you updated your website content? Always be looking for areas to improve. As you bring in customers, ask how they found you. If online, dig a little deeper and find out where. We highly recommend performing a quarterly marketing analysis to identify strengths and hurdles, project trends, and adapt your plan of action.

 

Learn How to Build a Profitable Business that Can Work Without YOU
 
Register today to attend our complimentary seminar that will provide you with specific, effective ideas and systems that will help take your business to the next level. Increase profitability and finally achieve the lifestyle you went into Business for in the first place.

Upcoming Seminar:


Tuesday, October 18, 2016

ActionCOACH of Greater Cleveland
1985 W 28th Street, 3rd Floor
Cleveland,OH
44113

11:00am – 1:00pm
Networking starts at 10:30am

Seating is Limited, Register Now!

 

 
 
 
Dennis Willis
ActionCOACH
(216) 965-9129
denniswillis@actioncoach.com


Rick Phelps
ActionCOACH
(216) 533-1387
rickphelps@actioncoach.com

 

ActionCOACH does not in any way practice or promote email distribution methods that may constitute ‘spamming’ nor does ActionCOACH distribute or publish any of the email addresses contained in our mail lists or those of our Coaches. This newsletter is distributed globally and as such the content presented in “Global English.” This email and its contents remain the property of ActionCOACH.